221 N 9th btw Roebling and Driggs
Me and Sugarland get on amazingly well. I don’t think I’ve ever had a bad time there. My two most memorable NY sex scenes had their beginnings in the Land-o-Sugar (a very, very naughty 3some that began with bjs in the taxi, and a very, very young supermodel with a donkey dick, if you must know). Sugarland is probably the most unpretentious venue in Williamsburg. Bigger than a bar but not quite a club, it’s spacious yet divey with a smoking terrace out back. The building is a tattered redbrick cube that sits enveloped by a new development of condos as the owners refused to sell. The juxtaposition is grand and hints at a Kafkaesque trip into delirium.
The past couple of years have seen a shift in reputation. Apparently it was one of the more reckless corners of mainstream gay nightlife featuring sex in the corners, lines off the tables, random brawls and a punchy staff. The current manager, Paul, is handsome and affable yet professional and quick to kick your drunk and rowdy ass out should you get too cunty. He’s pulled his staff together and worked to excise the riff-raff bringing Sugarland’s rep a bit closer in to center while keeping a naughty possibility palpable. The queens and gogos are always fun, friendly and flirty as long as you start with a smile.
Sugarland has a weekly line up, the most notable of which is Thursday’s Electric Donkey Show, a night of live performances that really demonstrate manager Paul’s diverse musical taste. It’s my favorite night because there are never many people there and who ever is on stage rocks the house. It’s like a private party. Saturday’s Say Say Cray Cray is, as the name implies, fucking crazy. Expect to get full-on molested on the dance floor. Good times.
Mon - Karaoke
Tues - Open Mic
Wed - Underwear Party
Thurs - Electric Donkey Show
Fri - Dance Sugah, classic house
Sat - Say Say Cray Cray
Sun – Varies